top of page

Available through Pediment Publishing, Amazon, or Barnes & Noble

See coverage of the book in The AthleticThe Indy StarDallas Morning News, and Athletic Business

Cooking Your Desire

Screen Shot 2020-12-05 at 2.30.06 PM.png

In 2010, Butler University’s men’s basketball team made a stunning run to the national championship game, becoming the smallest school to make the final in the modern history of the NCAA tournament. In 2011, they did it again. With back-to-back turns as America’s favorite underdog, Butler basketball provided its university back home in Indianapolis with an unprecedented opportunity.

ABOUT the book

advance praise for the cinderella strategy

“After we faced Butler in the 2010 national championship game, I remember specifically talking to Brad Stevens about how Butler’s run would allow so many people to see all the good things about the university, many of which had little to do with basketball. The Cinderella Strategy shows just how busy Butler has been over the past decade, and how the university has taken full advantage of the opportunity it earned in 2010. Butler built a model basketball program and, more importantly, a model institution.”

Mike Krzyzewski

Head Men’s Basketball Coach, Duke University

bottom of page